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Food Lion Hunger Relief Day will benefit Virginians in need

09/25/2017

DOSWELL (September 25, 2017)—Fairgoers will be able to attend the State Fair of Virginia for $5 off the $15 adult admission on opening day, Sept. 29, after donating five Food Lion branded nonperishable food items at the fair Ticket Plaza.

Youth and senior tickets will be just $6 instead of $11 with the donation.

All food will be donated to FeedMore and the Fredericksburg Regional Food Bank to help Central Virginians who face hunger.

“We are very thankful for our continued partnership with Food Lion and are proud to have them standing beside us in the fight against hunger,” said Tim McDermott, chief development officer at FeedMore. “Together, we are raising awareness about hunger in Central Virginia and helping our neighbors in their times of need.”

Oya Oliver, the Fredericksburg Regional Food Bank’s president and CEO, said Food Lion “has been a great supporter of the FRFB, and we are very thankful. It makes me happy to know that through this Hunger Relief Day families will be able to come to the fair and have fun together while helping to feed the hungry in our community."

Steve Carty, FRFB operations manager, concurred. “Food Lion has always been a tremendous supporter of the food bank,” he said. “This donation shows how they are always looking for ways to help the community."

State Fair Executive Director Marlene Pierson-Jolliffe said the opportunity to help people in the fair’s neighboring communities is a win-win situation. “We are keenly interested in creating exceptional community connections, and we’re pleased to offer an opportunity to enjoy the fair at a discount while helping neighbors in need.”

In addition, Richmond-area Food Lion stores are offering coupons good for $5 off the purchase of a State Fair weekday Unlimited Ride Wristband. Fairgoers who use the coupon at the fair can purchase a wristband for just $20.

“Food Lion is pleased to offer this opportunity to fairgoers while helping to benefit hungry families in the greater Richmond area at the same time,” said Frankie Marshburn, director of operations for Food Lion’s Richmond market. “Through our Food Lion Feeds community relations program, Food Lion is working to create a better tomorrow by uniting with customers and partners to eliminate the choices families are forced to make when they are hungry.”

About the State Fair of Virginia:

The 2017 State Fair of Virginia will run from Sept. 29 through Oct. 8. Information is available at StateFairVa.org. The State Fair is held each fall at its permanent home at The Meadow Event Park in Caroline County. The fair’s mission is to increase agricultural and natural resource awareness and interest through educational programs, exhibitions and competitions in a fun, family-friendly setting.

About Food Lion:

Food Lion, based in Salisbury, N.C., since 1957, has more than 1,000 stores in 10 Southeastern and mid-Atlantic states and employs more than 63,000 associates. By leveraging its longstanding heritage of low prices and convenient locations, Food Lion is working to own the easiest full-shop grocery experience in the Southeast, anchored by a strong commitment to affordability, freshness and the communities it serves. Through Food Lion Feeds, the company has committed to provide 500 million meals to individuals and families in need by the end of 2020. Food Lion is a company of Delhaize America, a U.S. division of Zaandam (Netherlands)-based Royal Ahold Delhaize Group. For more information, visit foodlion.com.

About FeedMore:

FeedMore is Central Virginia’s core hunger-relief organization dedicated to providing neighbors in need with healthy meals and hope for a better tomorrow. With a service area that stretches across 34 cities and counties, FeedMore helps the nearly 200,000 children, families and seniors in Central Virginia who struggle with hunger. Working to efficiently and effectively fight hunger, FeedMore’s multi-tiered approach, comprehensive programs and network of more than 300 partner agencies are dedicated to providing neighbors who face hunger with one of the most basic necessities: nourishment. For additional information visit FeedMore.org, and follow the organization on Facebook, Instagram and Twitter.

About the Fredericksburg Regional Food Bank:

Fredericksburg Regional Food Bank serves Planning District 16, which includes the counties of Stafford, Spotsylvania, King George and Caroline, the City of Fredericksburg, and Locust Grove. The food bank secures and distributes more than 4.2 million pounds of donated food and grocery products annually. The FRFB provides support for 72 local charitable agencies, operating more than 160 programs, including emergency shelters, food pantries, Food for Life senior feeding, the Mobile Pantry program, Club Kids after-school snack program, Food-4-Families School Pantry program and the Kids on the Go Summer Feeding. For more information, please visit fredfood.org.

Media: Contact Greg Hicks, State Fair of Virginia, at 804-290-1139; Benny Smith, Food Lion, at 704-310-4077; Christy Dalton, FeedMore, at 804-549-5668; or Dayna Klein, Fredericksburg Regional Food Bank, at 540-371-7666, ext. 131.

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